The Football Association of Ireland is the administrative and governing body for soccer in the Republic of Ireland.

The FAI promote the game of soccer in Ireland and facilitate and manage competition structures, youth development, schools football and the international teams for both men and women in all competitions.

Pinta were engaged to facilitate a customer engagement workshop process to gather customers insights on which key initiatives and offerings could add a compelling difference to the customer experience, with respect to Premium and season ticket programmes offered by the FAI.

The outcome of the process identified multiple continuous improvement initiatives for the FAI and provided an opportunity for valuable face to face time with key customers.

The FAI are continuing to engage with members of ticket programs to further enhance their ticket offering and match day experiences.