Category: Marketing

“Mission Creep”

There are several versions of this story told in different cultures.  The story is about a farmer who meets a genie, a fairy, or in the Irish version a leprechaun.  In order to keep his crock of gold the leprechaun promises the farmer that he can keep all the land he can walk in a day, but with one proviso, that he has to be back to the point where he starts his walk by sundown.  (more…)

The Consequences of Changing the Plan…

At a time when role models are few and far between it is a valuable exercise to look back and take inspiration form genuine heroes from days gone by. (more…)

Key Elements Your Home Page Must Have!

If you were to rank the pages on your website in order of importance, it is likely that the Home page will be at the top of your list. Its logical as it is likely to be the first page that visitors encounter, unless you have created a specific landing page as part of a marketing campaign.


What do you think your customers think about you?

“Companies spent the 20th Century Managing efficiencies they must spend the 21st century managing experiences” (C.K. Prahalad)

What do you think your customers think about you?

A Net Promoter Score Program (NPS) can help you answer that question.


Do we need to change the way we do things?

Albert Einstein is credited with saying that the definition of insanity is doing the same thing over and over again and expecting different results. We’d probably all agree with Albert, you’d be foolish not to, but do we sometimes fall into the trap of doing things again and again because, well, that’s the way we’ve always done them?  (more…)

Driving Fundamental change in Supply Chain Effectiveness

In order to achieve creative solutions one must see the world without preconceptions – “this is how we, and others, have always done things, therefore, it must be right”- this is a trap we get tangled up in every day of the week.


Navigating your Client in the Right Direction.

As a provider of a service, you scope out the project with the customer, you agree on the objectives, format, timeline etc. and you agree on the cost.

You think now let’s get down to the job at hand. You prepare your presentations, reports, handouts and you agree all of this with the customer, you’re on the home straight. (more…)

A Blog Post about how to write a Blog Post

Blogs are powerful. They give companies and individuals the opportunity to convey their expertise and personality to their audience. When they are full of relevant, useful and engaging information blogs build confidence and trust. A good blog will make the reader want to come back for more.


Pinta Appointed to Work with Two Large Credit Unions

Pinta are delighted to partner with Tullamore Credit Union and St. Canice’s Kilkenny Credit Union to assist in preparing their organisations for continued growth.

Castlecomer Credit Union CEO

An excellent key executive opportunity has arisen for an experienced, professional CEO for the successful operation of Castlecomer & District Credit Union Ltd. (more…)